For those of you who hail from the B2B marketing world, a new handbook is just hot off the press. Whether you’re a seasoned pro or a novice in marketing communications – you’ll find some great nuggets of wisdom that will help to make your work a whole lot easier.
Written by smartass marketer extraordinaire, Carro Susan Ford, The Smartass Marketer’s Handbook contains a toolkit of tips and advice on anything and everything – from marketing plans, content briefs, press releases and customer case studies… to webinars, presentations and so much more.
For well over two decades, I’ve had the privilege of working with Carro and am proud to call her one of my dearest friends. After all, we’re both smartass marketers and as for attitude, well… that’s a given, isn’t it?
The Smartass Marketer’s Handbook is currently available at http://smartassmarketershandbook.com/ and on Amazon. If you’re a true blue B2B marketer, you’ll want to treat yourself by buying a copy of this book.